This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of …
5 Fundraising Metrics Nonprofits Should Watch
Guest blog by Dan Quirk Fundraising metrics are crucial analytical tools for nonprofit organizations. They help determine how successful certain fundraising strategies are and can help you adjust those strategies when needed. Therefore, it’s absolutely critical to keep your eye on them so you know how well your nonprofit is doing and how you can continue honing your overall fundraising strategy. …
My Big Fat Problem With Social Media Measurement
Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients. Without measurement and analysis: How will you know what to improve upon? If you don’t know where you want to go, how will you know …