How to Build An Army of Online Brand Ambassadors

How to Build An Army of Online Brand Ambassadors

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 30 Comments

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors, part of their Tech Tuesdays series.

The slides are here:

How to Build An Army of Online Brand Ambassadors from Julia Campbell

Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent.

What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap?

Consider tapping into your existing network to find Brand Ambassadors – supporters that will voluntarily promote your nonprofit and your cause by blogging, tweeting and speaking publicly about how much they love you!

People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!

Topics covered:

Ways to identify and recruit Brand Ambassadors.

How to structure and operate a board effectively.

How to excite and acknowledge them.

How to cultivate relationships for future engagement.

About Nonprofit Webinars:

Nonprofit Webinars is the leading online resource for free nonprofit executive and professional training. We have provided high quality interactive sessions to more than 10,000 nonprofit professionals and shared over 30,000 presentation files and videos from our website.

4Good OrangeNonprofit Webinars is a service of 4Good, a socially responsible group of dedicated nonprofit veterans who are actively looking for ways to provide value to the nonprofit sector. In addition to this free website, we also produceIdeaEncoreNonprofit Direct, and All of these sites will be merged into the new 4Good site in June 2013.

CJW Consulting & Services, Inc. (CJW), produces the Tech Tuesday Webinars Series. CJW provides software/technology-related training, consulting and other services to nonprofit organizations.

Chris Dumas, a nonprofit and startup veteran, founded Nonprofit Webinars in 2009 and set out to create an educational resource for nonprofits to have the knowledge and ability to achieve their missions. Chris is passionate about creating new disruptive products that expand the world of giving.

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