At first glance, there is absolutely nothing wrong with the above flyer promoting The Jimmy Fund’s annual “Strike Out Cancer” radio/telethon.
Then it dawned on me.
Where is the information about a mobile and social media campaign?
There is an 800 number and a (very long) URL. No Facebook button, no Twitter link, no Pinterest logo. (To be fair, if you do go all the way to the website, the links are there.)
At first glance, it seems that one has to have a radio or TV to participate in the fundraiser (incidentally going on right now).
I’m willing to bet that today you are at work, unable to listen in or watch live on TV. But I bet you could sneak away and send a text donation, if asked. Or Like them on Facebook, if asked and told how to do so.
- 234 million Americans age 13 and older use mobile devices.
- Nearly 110 million people in the U.S. own smartphones.
- 74.8% of U.S. mobile subscribers use text messaging on their mobile device.
- 36.7% of mobile subscribers access social networking sites and blogs.
- Facebook monthly users now total nearly 850 million.
- There are over There are over 465 million Twitter accounts.
With no QR code or text-to-donate campaign information on the flyer, it seems to me like The Jimmy Fund has missed a huge opportunity to raise even more money for their great cause.
I do wish them all the best, and I plan to donate myself – online.
What examples of successful mobile or text-to-donate campaigns have you seen? Please leave your thoughts in the Comments section below. Thanks for reading!
Do you need a step-by-step guide to creating digital storytelling campaigns?
You are in luck!
Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!
When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.