I was fortunate this morning to give a workshop with the Foundation for MetroWest on “Multichannel Marketing for the Small Nonprofit“.
There were many requests for the slides, so here they are!
Please do not hesitate to contact me with questions.
Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements.
Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day?
Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This presentation will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.