Getting “mobile-ready” is no longer an option for nonprofits, or any entity with online properties such as a website, email newsletter or social media channels.
We all know that everyone is addicted to their smartphone. 92% of teens access the Internet via their smartphones daily, and almost two-thirds of Americans own a smartphone. It’s the predominant method for going online, and nonprofits need to pay attention.
In my latest post for About.com, I detail my top 5 tips for getting your nonprofit on the mobile bandwagon, in order to accelerate your year-end fundraising push.