Nonprofit Nation with Kivi Miller

What We Get Wrong All The Time In Nonprofit Marketing

Julia Claire Campbell Marketing, Nonprofits, Podcast Leave a Comment

Listen to a clip above, and tune in to the entire episode at!

Nonprofit marketing is essential to change hearts and minds and to building an audience around your nonprofit mission and to get attention for the problem that you are solving.

But so many nonprofits don’t have a strategy or a plan to reach their marketing goals. Enter nonprofit marketing guru Kivi Leroux Miller, to teach us how to improve on what we tend to get wrong all the time.

Kivi is the Founder and CEO of Nonprofit Marketing Guide, where she is the lead trainer for hundreds of nonprofit communicators and 32 participants in the Communications Director Mentoring Program each year. She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also an award-winning author of three books on nonprofit marketing and communications.

I have fan-girled over Kivi since I read her first book,  and because she is an outspoken feminist and nonprofit founder, having created Grow and Go Girls, a small bakery where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.

Here are some of the topics we discussed:

  • How to create a culture at your nonprofit that embraces marketing
  • Tips to break down the silos between development staff and marketing staff
  • How to bring in the program staff into your marketing campaigns
  • Ways to be CALM not BUSY (acronyms that we review in detail)

A Kivi Leroux Miller quotable: “Instead of just making assumptions based on job title, I encourage you to really figure out who’s good at what, and to really figure out who should be doing what, based on the training and the skills that they have. And stop making assumptions about who’s in control – and who’s working for who.”

Good news! Registration for the next session of the Communications Director Mentoring Program from January to June 2022 is open.

Connect with Kivi:

Kivi’s books on Amazon

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofitsas a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second bookHow to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Clients include Mastercard, Facebook, GoFundMe, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.

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