How One Transformative Nonprofit Mobilizes Members with GirlTREK

How One Transformative Nonprofit Mobilizes Members with GirlTREK

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Podcast

This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right tech for your nonprofit, go to

With a membership that just hit 1m women, and an ambitious mission to increase life expectancy by 10 years in 10 years’ time, GirlTREK has become a driving force in improving the lives and well-being of Black women across the U.S.

With such an engaged and motivated membership, I wanted to know how the nonprofit uses technology to manage all of the moving pieces – and how they transform regular walkers into health activists and organizers.

Chyna Johnson
 serves as Director of Impact and Innovation at GirlTREK. She is responsible for the overall data and impact management of GirlTREK, and administrative program support that supports an effective and high-functioning national staff.

Marcie L. Thomas is the Director of Digital Engagement at GirlTREK, where she manages our social media spaces and supports the Storytelling Team. Before joining our team, she worked in the automotive, food packaging, and insurance industries. She continues to serve as the founder and leader of Brown Girl Collective, a digital space for Black women.

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

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