You have a Facebook page, and you’ve been promoting it in all the right ways. You have a Like button on your website, you have a link in your email signature and you include the little blue Facebook icon in your email newsletters. If you are an advanced social media user, you integrate it with your other social networks. You …
How to use the new Facebook Timeline to spring clean your page
The countdown to March 30 is on – only a handful of days left! March 30 is, of course, the day that Facebook will roll out the Timeline layout for all business and nonprofit pages, whether they are ready or not. When I first heard about this mandate, I immediately got defensive. “What about all the time-stretched and overwhelmed small businesses and …
Sorry, Rush – Just another example of the power of social media
The power of public opinion is an astounding thing, and it’s something I never get tired of reading about – especially when it works hand in hand with social media. It all started last week with the comment heard round the ‘Net. Political radio host and notorious blowhard Rush Limbaugh attacked a Georgetown University law student, calling her a “slut” …
How to create a kick-ass Facebook Cover photo
Facebook launched the Timeline layout for profiles in December, with the promise that the Timeline format will eventually be mandatory for Profiles across the board. Upon hearing this announcement, some people cried, some people screamed, but many individuals took advantage of the new Facebook “real estate” to get pretty darn creative. Here are three of my favorite individual Profile Cover …
Around the social web in just 60 seconds
Social Jumpstart, a social media marketing firm based in San Francisco, created an awe-inspiring infographic detailing what happens in 60 seconds on the social web. This is a perfect piece of research to show any Social Media Skeptics in your life, or your boss when she says “Isn’t that all a waste of time?” Wrap your brain around these statistics: Every minute …
8 reasons why promoting your business through a Profile instead of a Page is a cardinal Facebook sin
First off, an important clarification. Facebook Business Pages are used for businesses and organizations. Pages have numerous advantages over Profiles for business use. Pages cannot be set to private (because really, what would be the point?), but Administrators can monitor and control posts to the Wall. Facebook Profiles are used by individuals, and a user can change the privacy settings …
Which social media sites should you use? [Daily Dose]
Daily Dose – Social Media Tip of the Day – Which social media sites should you use? This is a question I often get in my initial consultations with clients. Asking this question before developing a social media strategy is like putting the cart before the horse. Many small businesses and nonprofit organizations have very limited marketing budgets, so it is …
How to combat Facebook Fatigue [Daily Dose]
Daily Dose – Social Media Tip of the Day – How to combat Facebook Fatigue “One option is to struggle to be heard whenever you’re in the room. Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.” – Seth Godin Unless you are completely new to the social media marketing …
10 Ways Your Business Can Use Valentine’s Day on Social Media [Daily Dose]
Daily Dose – Social Media Tip of the Day – 10 Ways Your Business Can Use Valentine’s Day on Social Media (This post is also up today at The Glass Heel.) Love it or hate it, Valentine’s Day is upon us! Consumers worldwide are expected to spend over $14 billion this year on candy, chocolates, stuffed animals and the like. Despite …