8 Ways Nonprofits Can Implement A Mobile Strategy

8 Ways Nonprofits Can Implement A Mobile Strategy

Julia Claire CampbellMobile, Nonprofits

Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective …

What’s wrong with this picture?

Julia Claire CampbellMarketing, Mobile, Nonprofits, Online Fundraising, Social Media

At first glance, there is absolutely nothing wrong with the above flyer promoting The Jimmy Fund’s annual “Strike Out Cancer” radio/telethon. Then it dawned on me. Where is the information about a mobile and social media campaign? There is an 800 number and a (very long) URL. No Facebook button, no Twitter link, no Pinterest logo. (To be fair, if …

QR what? [Daily Dose]

Julia Claire CampbellMobile, Social Media

Daily Dose – Social Media Tip of the Day – QR what? Inspired by yesterday’s #NPTalk Tweetchat, today’s Daily Dose will be a very brief primer on QR (Quick Response) codes. What is a QR code? It is a two-dimensional bar code that is read by a Smartphone through a QR Code Reader app (you can search for a free QR Code Reader in the App …