Daily Dose – Social Media Tip of the Day – Which social media sites should you use? This is a question I often get in my initial consultations with clients. Asking this question before developing a social media strategy is like putting the cart before the horse. Many small businesses and nonprofit organizations have very limited marketing budgets, so it is …
Who gives a tweet? [Daily Dose]
Daily Dose – Social Media Tip of the Day – Who gives a tweet? Did you know that only about a third of tweets are worth reading? This is according to a study conducted by researchers at Georgia Tech, MIT and Carnegie Mellon. To figure out what people like to read on Twitter, the research team created a fun website called …
Daily Dose – #ThankfulThursday
Daily Dose – Social Media Tip of the Day – #ThankfulThursday It’s #ThankfulThursday! Despite the hashtag in front of it, this weekly event is not limited to Twitter. Use your social media channels every Thursday to show your gratitude towards your most active and engaged followers and fans. Thank people for following, for sharing, for reading, for commenting. Thank them for just being …
Daily Dose – Making a list, checking it twice
Daily Dose – Social Media Tip of the Day – Making a list, checking it twice “If I follow a lot of people on Twitter how will I keep up with everything that I find important? It all gets lost in my overwhelming Twitter feed!” Does this sound familiar? I’ve thought it too. One of my goals for 2012 is to …
Daily Dose – I Will Follow You (Maybe)
Daily Dose – Social Media Tip of the Day – I Will Follow You (Maybe) “I want more Twitter followers.” OK. That is a valid desire, especially given the recent lawsuit that valued a Twitter follower at $2.50 per month. So, I retort, how many people are you following on Twitter? Unless you are Conan O’Brien (or another major celebrity), you can’t get …