How the Latest Facebook Announcement Will Impact Your Social Media Strategy

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

Julia Claire Campbell Marketing, Social Media, Strategy, Twitter 55 Comments

Some people love it, some people hate it – and some people love to hate it. Your favorite social network is changing again, and this time for the better. In an announcement last week, Facebook unveiled their new News Feed FYI blog to “highlight major updates to News Feed and explain the thinking behind them.” Did you know that on …

What works in social media for B2B vs. B2C?

Julia Claire Campbell Infographics, LinkedIn, Marketing, Twitter Leave a Comment

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …

Social Throwdown: How Businesses Are Using Social Media Successfully

Julia Claire Campbell Facebook, Marketing, Pinterest, Social Media, Speaking, Twitter Leave a Comment

Welcome North By North Shore attendees!  Here is a copy of my presentation from this morning – Social Throwdown: How Businesses Are Using Social Media Successfully. If you have questions, please do not hesitate to call me or email me directly. I look forward to hearing from you! Best of luck in your social media endeavors! (I had trouble embedding …

Do you know who your Twitter followers are?

Julia Claire Campbell Social Media, Twitter Leave a Comment

Thanks to Karen May Dy of Smart Marketing For Women, I discovered the amazing Twitter app FollowerWonk.com – a very useful, free tool to analyze and track your Twitter followers. Followerwonk displays a detailed analysis of my Twitter followers in handy, easy to read pie charts and graphs. So cool! From using Followerwonk, I discovered that: The majority of my …

Twitter publishes changes to their Privacy Policy

Julia Claire Campbell Privacy, Social Media, Twitter Leave a Comment

By far the number one question and comment I get in presentations and in meetings with clients revolves about privacy concerns. Privacy concerns on social media are very real and understanding the specific privacy settings and protocols on each social network you use is paramount. Today I received an email from Twitter about their updated Terms of Service and Privacy …

Sorry, Rush – Just another example of the power of social media

Julia Claire Campbell Facebook, Social Media, Twitter Leave a Comment

The power of public opinion is an astounding thing, and it’s something I never get tired of reading about – especially when it works hand in hand with social media. It all started last week with the comment heard round the ‘Net. Political radio host and notorious blowhard Rush Limbaugh attacked a Georgetown University law student, calling her a “slut” …

Which social media sites should you use? [Daily Dose]

Julia Claire Campbell Facebook, Google+, LinkedIn, Social Media, Twitter 1 Comment

Daily Dose – Social Media Tip of the Day – Which social media sites should you use? This is a question I often get in my initial consultations with clients. Asking this question before developing a social media strategy is like putting the cart before the horse. Many small businesses and nonprofit organizations have very limited marketing budgets, so it is …