How Nonprofits Should Adapt Their Social Media Strategy in 2020!

How Nonprofits Should Adapt Their Social Media Strategy in 2020

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. Slides are here. In this free online training, you will learn: ⚡️ The key changes in the current social media landscape that affect nonprofits; ⚡️ The three seismic shifts affecting donor behavior and preferences; ⚡️ How to make sense of the recent …

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Nonprofits use social media platforms every single day to connect with constituents, raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social …

10 Reasons to Come to the Nonprofit Social Media Summit

10 Reasons to Attend the Nonprofit Social Media Summit

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media, Speaking, Strategy, Uncategorized Leave a Comment

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident.  You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM!  “Let’s get on social media!” became the rallying cry at your organization.  “We should be on Pinterest! What about Instagram? …

5 Social Media Survival Strategies for the Small Shop Fundraiser

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

  Are you spending your days creating content for every social media imaginable — and getting very little in return? I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser. Get the slides here. When thinking about survival strategies, I know this …

Nonprofit social media storytelling strategy

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media, Storytelling, Strategy 1 Comment

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. It doesn’t have to be! To begin, take out a piece of paper or your phone and answer this question: “What do our supporters want to hear from us?” This …

What Russian Troll Farms Can Teach nonprofits About Social media marketing

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Just in the past few weeks, Facebook has released several platform-altering announcements that have sent brands and organizations scrambling to keep up and alter their strategies. Snapchat revealed it’s new widely reviled face lift; Instagram opened its API to allow for …

Make Blogging a Part of your Nonprofit Social Media Strategy

Make Blogging a Part of Your Social Media Strategy

Julia Claire Campbell Blogging, Content Creation, Nonprofits, Social Media 2 Comments

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Despite the popularity of bite-size content on social media channels like Facebook and Instagram, maintaining a blog attached to your website is …

10 Steps to a Successful Nonprofit Social Media Strategy

Julia Claire Campbell Marketing, Nonprofits, Social Media Leave a Comment

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy The Giving Common, an initiative of the Boston Foundation, was pleased to offer this webinar on Thursday, October 20, 2016 to its nonprofit partners engaged with GivingCommon.org. In this webinar, Julia Campbell, world-renowned digital marketing strategist and author of Storytelling in the Digital Age: A Guide for Nonprofits, …

Social Eyes EP #22: Authenticity and Building an Online Community with Julia Campbell

Authenticity and Building an Online Community [PODCAST]

Julia Claire Campbell Marketing, Social Media, Speaking, Strategy Leave a Comment

I am pleased to have been featured on my friend Jeannine O’Neil’s super social media podcast, Social Eyes! In this episode, we discuss: Social media is about being your authentic self and building your community. **The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people. **Telling a story is absolutely key …