In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals.
Despite the popularity of bite-size content on social media channels like Facebook and Instagram, maintaining a blog attached to your website is still one of the most important tools in your digital marketing and fundraising arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups, and online donations. A high-quality, consistent blog has a direct benefit on nonprofit marketing and fundraising efforts, and in 2017, is not difficult to set up, write, and maintain.
In this workshop, I cover:
The basics of blogging – why you need one and the best platforms to use;
How to get more readers to your blog;
How to find and create fresh content for your nonprofit blog;
Top 10 tips to creating fantastic blog post.