If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident.
You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM!
“Let’s get on social media!” became the rallying cry at your organization.
“We should be on Pinterest! What about Instagram? And my daughter says everyone is using Snapchat.”
And it fell on YOU to learn how to use all of these competing channels, not to mention the daily management of the accounts, content creation, photography, updates, changes, and more.
You can breath easy!
I am building the Nonprofit Social Media Summit for people like you.
Passionate and interested in doing better on social media, but whipsawed at all the options available, not knowing what will work and what to focus you.
You just need actionable strategies, tools, and results you can measure.
Here are my top 10 reasons to attend the inaugural Nonprofit Social Media Summit!
1. This is NOT a huge, overwhelming conference with a ginormous exhibit hall and 4000 people.
What’s different is that you won’t be spending hours navigating a huge conference center and deciding which session to attend, then leaving the session if it’s not right for you.
I have personally curated the speakers, the topics, and the agenda so that we are all on the same page, together, throughout the entire one-day Summit.
We will be in the same room, to create a more intimate learning environment.
When you meet people during Summit breaks and in the small-group intensives at lunch, you won’t be spending time asking each other which workshops you went to – you will be able to dive deep immediately into the topics, ask questions, and start discussions.
2. You can get CFRE credits!
Convince your boss and your Board to send you to the Summit!
Full participation in the Nonprofit Social Media Summit will get you CFRE credits!
The fine print: “Full participation in The Nonprofit Social Media Summit is applicable for 7.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.”
Did you know that best-selling author, speaker, trainer, nonprofit marketing expert and all around badass John Haydon is going to be speaking at the Summit?
John will show us specific ways to delight and deepen relationships with donors and supporters using social media.
This session will be based on his upcoming book DonorCARE.
John is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits realize their best marketing and fundraising results.
He’s also is the author of Facebook Marketing for Dummies, Facebook Marketing All-In-One (Wiley), and the greatly anticipated DonorCARE (2020).
Are you mystified by Facebook Ads?
Specifically, how to use them to promote your nonprofit’s fundraising and marketing campaigns?
This session at the Summit is for you→ How to Use Facebook Ads to Promote Your Social Media Campaign!
Susu Wong, Founder of Tomo360, a marketing agency specializes in digital marketing and social media strategy, will teach you her proven method for using Facebook Ads to promote your social media campaigns, reach new supporters, raise awareness of your brand, and increase fundraising numbers for your nonprofit.
You’ll discover the steps you need to take to set up an effective Facebook Ad through Facebook Ad Manager, along with the shortcuts and time-saving tricks that come with this self-serve ad tool.
Susu will share details on how to define your target audience, identify your objectives, set a manageable budget, and of course, how to measure results for growth and improvement.
I’ve always believed that LinkedIn provides serious untapped potential for nonprofits, which is why I invited LinkedIn guru Angela Pitter to speak at the Summit.
Angela is going to be wowing us with her session: Power Up Your Nonprofit With LinkedIn!
While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn.
LinkedIn can provide your organization with networking and marketing benefits, no matter the size. Nonprofits can find corporate sponsors, attract major donors, share knowledge and learn from others.
Get your organization’s employees, volunteers, and board members on LinkedIn. As they build their networks, your organization’s connections grow.
And with this session, you’ll learn how to put your network to work on your fundraising efforts!
You’ll leave this session with an understanding of the following:
- Tell Your Story
- Elevate Awareness of Your Non-Profit
- Connect – Discover People
- Collaborate – Engage with Your Network
- Convert – Using LinkedIn for Fundraising
Angela Pitter is Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. Angela is a highly sought-after speaker who was recently featured on Chronicle, a WCVB TV social media segment, spoke at the Massachusetts Conference for Women, CWE Women’s Business Leaders Conference and Needham Business Association, and more.
Previously, Angela spent 20+ years in high-tech and brings extensive experience leading global teams and products to the market. She holds an M.S. in Administration and B.S. in Computer Engineering.
Sue Citro is the Chief Experience Officer at Best Friends Animal Society.
Her focus is on driving innovation and life-saving across the development, digital, marketing communications and visitor experience teams. Before joining Best Friends, Sue led new digital expansions for The Nature Conservancy in Asia and Latin America.
She also grew the organization’s U.S. digital revenue practice into a steady and reliable funding source.
Sue is obsessed with increasing revenue for organizations and holds a master’s degree from Johns Hopkins University.
She lives in Massachusetts with her husband, Jeremy, and rescued dog, Marcus the Rottweiler.
I met her and saw Sue speak at the NonProfit PRO POWER conference in Philadelphia, and she is a superstar!
Are you thinking about creating a program to recruit and mobilize social fundraisers for your nonprofit? In Sue’s session, we’ll cover why social fundraisers are so powerful and the benefits that they can provide for your marketing and fundraising programs.
Whether you’re a team of one or have an army of volunteers to help, we will give you tips and tricks to help you increase engagement and deepen the commitment and loyalty of your supporters and social fundraisers.
She will be joining us at the Summit to talk all things social fundraisers and creating great digital donor experiences.
Are you constantly trying to figure out exactly which tools, websites, and mobile apps you really need to use to streamline and level up your nonprofit’s social media?
Fear no more! Josh Hirsch, one half of the Nonprofit Social Media Nerds and Director of Mission and Communication at Susan G. Komen Florida, is joining us at the Nonprofit Social Media Summit in Boston.
Josh has worked in the nonprofit sector since 2006 with a focus on educational philanthropy for both public charter and independent private schools. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship and cultivation of donors.
Josh helps coordinate the #AFPeeps; the social media vanguard for the AFP International Conference on Fundraising and other AFP initiatives.
At the Summit, he is going to give us the top 10 essential tools that every nonprofit social media manager needs in their toolbox!
Josh and presenting sponsor CauseVid will review a case study of how they used video to increase donor engagement and acknowledgement at Susan G. Komen Florida.
If you feel like you’ve seen Chris Strub’s name everywhere, that’s because he is everywhere!
Chris is a traveling mobile storyteller with a passion for working with nonprofit organizations.
As the ‘Giving Day Guy,’ Chris drives measurable increases in online donations by hosting and producing live-streamed video content.
His live-streamed, cross-country road trip in 2015 is the focus of his first book and film, 50 States, 100 Days. Chris has worked with Humana, Big Brothers Big Sisters of America and Live.me, and served as a 2017 National Red Kettle Ambassador for The Salvation Army.
I’ve been following Chris for a while now on Twitter and Instagram, and I am so excited to see him on stage and meet him in person!
His session will be How Nonprofits Can Leverage Live-Streaming To Build Relationships & Raise Funds!
He’s also bringing all of his equipment to demo and show nonprofits that they can also do video on a DIY, bootstrap budget, with little to no staff.
9. Real-world case studies from nonprofit social media managers in the trenches.
Presenting sponsors CauseVid and Rallybound (a NeonOne company) won’t be hard-selling you on their tech solutions for nonprofits – but they will be walking us through brief case studies from their nonprofit clients.
CauseVid ambassadors and happy clients the Cannon Memorial YMCA and Susan G. Komen Florida will review their video case studies and discuss their top tips on leveraging personalized videos to thank and retain donors.
Rallybound and their clients will show us some of the ways that innovative peer-to-peer fundraising campaigns use social media to promote the event as well as build relationships with supporters.
10. Lots of opportunities to get your specific questions answered!
Small group sessions over lunch, breaks, and a private, attendee-only Facebook Group are all the ways in which you can discuss your specific challenges and get advice and support.
As a Summit Attendee, you will also have priority access to me (Julia Campbell), and I am even making the rounds and calling all participants on the phone, to learn more about you and what you hope to take away from this inaugural Summit.
Don’t miss this one-of-a-kind nonprofit event. Get your tickets before they sell out: www.npsocialsummit.com
Sending a group? Contact email@example.com to learn about group discounts.
What do successful online fundraising campaigns have in common?
They have speciﬁc, achievable goals.
There is a sense of urgency to participate – a matching gift, a deadline.
There is trust built up BEFORE the campaign launches.
There is infrastructure in place to promote the campaign.
Use this free Workbook when planning your next online fundraising campaign!