Donor Acquisition: 5 Effective Strategies for Social Media

Donor Acquisition: 5 Effective Strategies for Social Media

Julia Claire CampbellFundraising, Nonprofits, Social Media

Guest Blog by Diana Otero, Bloomerang According to recent industry data, 29% of donors say social media is the channel that most inspires them to give, ranking second only to email at 33%. However, inspiration only leads to acquisition when you intentionally create clear donor pathways and form genuine connections.  To turn followers into donors, move beyond generic posts and lean …