Guest Blog by Diana Otero, Bloomerang According to recent industry data, 29% of donors say social media is the channel that most inspires them to give, ranking second only to email at 33%. However, inspiration only leads to acquisition when you intentionally create clear donor pathways and form genuine connections. To turn followers into donors, move beyond generic posts and lean …
How to Get New Donors Through Digital Marketing
Chris Barlow is the Director of Beeline, has been in marketing and sales for 14 years, and masterfully puts his two youngest down for a nap every day. He expected to work in a cause-focused career when he grew up, but was surprised to discover his passion for business. Five years ago, he came full-circle and has been happily serving …

