Recent Posts

How Nonprofits Continue To Get Facebook Marketing All Wrong

Welcome! If you’re new here, you may want to subscribe to my RSS feed to get new posts. Thanks for visiting! In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook?   I always ...

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21 Ways to Give Back Through Your Holiday Shopping

Love it or hate it, the holiday hysteria is upon us! Thankfully, there are quite a few ways you can give back and pay it forward this holiday season. Here are just 21 ways to give back through your holiday shopping. 1. Participate in #GivingTuesday Then you can feel good about ...

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Nonprofits – It’s your fault.

Nonprofits – It’s your fault. Yes, it is. When donors can’t figure out how to donate on your website; When donors say they stopped donating because they didn’t hear from you; When people are not sufficiently inspired to donate in the first place; When Facebook fans ignore your posts; When ...

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Nonprofits – Get Out The Vote!

As nonprofit professionals and those who work in the sector, it is our obligation to vote and to get our constituents to vote today. You know that you vote easily on other, trivial matters – American Idol ring a bell? Did you also know that the less affluent and formally ...

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Nonprofit Crisis Communications: What The American Red Cross Should Do Now

Update 10-31-2014: Gwen Ifill on PBS interviews Suzy DeFrancis, Chief Public Affairs Officer of the American Red Cross.  Update 10-29-2014: The American Red Cross published a blog post titled American Red Cross Responds to Inaccuracies in ProPublica and NPR Stories. Still no proactive action from them that I can see ...

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What Will Be The Next Ice Bucket Challenge?

It seems like every charity is taking to social media to become the next Ice Bucket Challenge. But when does it become too much? Writing for The Guardian, Hadley Freeman explains that while she gritted her teeth through the #NoMakeUpSelfie craze and of course, the #IceBucketChallenge, the latest trend in ...

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