BT Marketing Solutions created a great, easy to use infographic on Facebook business pages.
Many nonprofits have a business page on Facebook, but oftentimes do not know how to use it effectively.
Print out this handy infographic and keep it at your desk.
In this post I will elaborate on the 10 ways to make the most of your Facebook page.
1) Facebook page administrators should make sure to check their notifications daily. That’s right – every day. Weekends too. You can easily check the notifications from your Smartphone via the Facebook Pages app or get them emailed to you (however, there is serious lag time when getting notifications via email). Most Facebook users expect a response within 12 hours when they ask a question or make a comment on a business page.
2) Check your Messages every day. “Messages” refers to the inbox feature on your Facebook page where fans can send you a private message. These are people who want to ask you a question privately and depending on your mission, they may need immediate help, so make sure to check this frequently.
3) Post every day. There is evidence that shows that posting on Facebook daily increases engagement and fan growth on your page – because of a little thing called EdgeRank. For examples of great nonprofit Facebook posts, visit John Haydon’s great board on Pinterest.
4) Use Facebook as your page. I’ve written about this before – make sure to engage with other pages as your page at least 4x weekly (I recommend every day). This increases camaraderie, good karma and exposes your organization to people who may not have heard of you.
5) As your page, find and Like other business pages. These pages can be your vendors, your sponsors, your partners and other nonprofits in the area. Show them love and you will get love back.
6) Post articles at least once per week. Not just any articles, however. You should always be on the lookout for information that is relevant and interesting to your Facebook fans. What questions are they asking? What do they want to know more about? What current events are trending that tie in some way to your mission?
7) Request testimonials weekly. This is so important. People can share their experiences, either with volunteering, donating or working with your nonprofit. If you have confidentiality issues and cannot identify your clients, ask for testimonials from Board members or volunteers.
8) Share! Share all content from other sources on your Facebook page. Share your blog posts, your email newsletter, your event flyer, your photos and videos. The more varied the content the better.
9) Use photos and videos. Much has been written about the effectiveness of photos and videos on Facebook engagement, so make sure you are sharing your organization’s best stuff frequently. You do not need to be a professional photographer or videographer to succeed in this area – use your Smartphone or flip camera and viola, instant visuals!
10) Build community by tagging other Facebook pages. You can do this by putting the @ symbol in front of the name of the business you want to tag – for example, @J Campbell Social Marketing – and the page name should appear. This lets the other page administrator know you mentioned them, and tagging puts your post on their Facebook Wall, increasing exposure for your page.
Full infographic below
Do you have any tips to add to this list? Please leave your thoughts in the Comments. Thanks for reading!
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