Nonprofit marketers should be constantly keeping an eye out for provocative infographics, whether you are sharing them on Pinterest or using them to communicate with donors and stakeholders.
Creating original infographics about your organization and your cause are the best way to go, since you can link them to your website, donation page, blog and email sign up list.
Below are 5 examples of great nonprofit infographics that tell a story, showcase impact and best of all, invite sharing on social networks.
1) Amnesty International – The U.S. Maternal Health Care Crisis
This infographic works due to a bold and colorful visual, startling statistics, plus a website link to learn about more information.
2) Compassion International – Child Sponsorship Works
I love this infographic, because it grabs you right at the top with a great photo. It focuses not on the issue or on the organization itself, but the impact that sponsoring a child has on the world.
If you are considering donating or sponsoring a child, this infographic aims to put your fears and concerns to rest. They know that their donors won’t read a stuffy, boring research report, so they put the results into this great, eye-catching and colorful visual.
Who doesn’t love Movember? This great infographic depicts several different types of mustaches, and is sure to spur discussion and debate, while raising awareness of the organization.
4) United Nations Foundation – Her Day, Every Day
Great graphics, clear text, a personal story of an individual woman – all make up storytelling and infographic gold.
My only criticism is that there is no website at the bottom – if I am so compelled by this great visual, where can I go to learn more information or get involved? (I know I can Google the organization name, but you want to make things super simple and easy for potential supporters. That extra step could mean the difference between a donation and a supporter moving on to the next thing.)
This visual walks you through the problem of water sanitation. It also has a link for more information as well as a call to action at the end.
For more information on creating and curating infographics for your nonprofit, read these articles:
Do you need a step-by-step guide to creating digital storytelling campaigns?
You are in luck!
Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!
When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.