I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22, and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know”.
If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour.
I wanted to come up with a quick checklist of all the questions and To Dos that I go over with my clients when forming a social media strategy for their organization.
Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist
Julia’s Nonprofit Social Media Checklist
| Is your content relevant to your audience? Does it pass the “will they care” test? | |||
| Is your post, tweet or photo meant to elicit engagement – likes, shares, comments? | |||
| Do you have social share buttons on your website, blog posts and thank you pages? | |||
| Do you have links to your social media accounts on all marketing materials? | |||
| Do you understand the unique culture of each social network? | |||
| Are you posting at the ideal time for your audience? | |||
| Are you posting a good mix of links, photos, videos and text? | |||
| Do you share others’ content frequently, with attribution? | |||
| Do you thank your community members when they share, comment, like and retweet? | |||
| Are you strategically posting to become the go-to resource in your cause area? | |||
| Are you following the 80/20 rule – 80% of content providing value, 20% about you? | |||
| Are you constantly looking for ways to connect your stakeholders online? | |||
| Do you often share resources, articles and blog posts that are helpful? | |||
| Do you create your own eye-catching graphics using Canva or PicMonkey? | |||
| Do your supporters know you are active on social networks? Have you told them? | |||
| Do you engage Online Ambassadors to spread the word about your cause? | |||
| Are you collecting and sharing success stories and testimonials? | |||
| Do you consistently demonstrate the impact of your work across social media channels? | |||
| Are you listening and responding to comments and questions? | |||
| Do you post to one social network at least once per day? |
Please tweet about this great free resource!
[Tweet “I just downloaded Julia’s Nonprofit Social Media checklist – it’s free – get yours: https://jcsocialmarketing.com/2014/03/nonprofit-social-media-checklist”]photo credit: Daniel Kulinski via photopincc