Social Eyes EP #22: Authenticity and Building an Online Community with Julia Campbell

Authenticity and Building an Online Community [PODCAST]

Julia Claire Campbell Marketing, Social Media, Speaking, Strategy Leave a Comment

Social Eyes EP #22: Authenticity and Building an Online Community with Julia CampbellI am pleased to have been featured on my friend Jeannine O’Neil’s super social media podcast, Social Eyes!

In this episode, we discuss:

Social media is about being your authentic self and building your community.

**The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people.

**Telling a story is absolutely key for success, not just for nonprofits.

**Do your best to be fully authentic and humanize the experience.

**It is about customizing your feed for your audience.

**Understanding who you want, who your ideal person is key and then serving up information they enjoy.

Quotables

“Social media marketing is using online tools to build a community and engage with your people where they are.” – @JuliaCSocial

“It is not what you want to say, it is about what others want to hear. It is about customizing your feed for your audience.” – @JuliaCSocial

“Everyone is on Facebook, no one does it perfectly including me but there are certain things to be effective.” –@JuliaCSocial

There is no one size fits all for social media marketing.

**There are, however, best practices/guidelines that can be applied in different ways, depending on your business and your audience.

Things to ask yourself when exploring a new channel:

**Is my audience there?

**Can I provide value in the space?

**Do I have a capacity to manage it?

See more up at Jeannine’s blog, and listen to the podcast here:

Do you need a step-by-step guide to creating digital storytelling campaigns?

You are in luck!

Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!

When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.

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