To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat.
For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this presentation, given to a fantastic group of nonprofits organized by the Foundation for MetroWest, we reviewed actual case studies from nonprofits that had success with their online awareness and marketing campaigns.
Using their examples, we detailed each step necessary to run a successful online awareness and marketing campaign for nonprofits of any size.
Topics covered in “Online Awareness Campaigns for Your Nonprofit: What Works and How to Do It”:
How to plan and prepare for a successful campaign;
How to set SMART goals for the campaign;
How to set up your website, email, and social media channels for maximum success;
How to identify and recruit Social Media Ambassadors to spread the word;
How to launch your campaign with a bang;
How to use a Campaign Calendar to consistently promote the campaign after launch;
How to measure the success of the campaign;
How to build on momentum and keep your new supporters motivated and engaged after the campaign; and more!
Do you need a step-by-step guide to creating digital storytelling campaigns?
You are in luck!
Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!
When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.
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I got so hyped up about an upcoming campaign after reading through this information! This is bookmarked for what, no doubt, will be a million times that I will reference this wealth of information!
Thanks for putting the effort into developing this!
Angela, I am so happy to hear this! 🙂
Do you have a recommended source for a template of sorts? I have started in a new position and there is no set way they present marketing campaigns to the staff or President of the organization. I have my awareness strategy together, but want to put it in a great presentation. This is NOT a sales conversion marketing campaign – we are just looking to raise awareness for our non-profit’s sustainability efforts.
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