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I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on Giving Tuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
Here are the slides from a recent webinar that I gave, hosted by Bonfire:
5 Key Decisions Your Nonprofit Needs to Make Before #GivingTuesday [WORKSHEET]
#GivingTuesday is right around the corner, and it's never too early to start planning!
It’s tempting to see the astounding fundraising numbers from last year - over $380,000,000 raised online - and think that this day of giving will automatically work for your nonprofit.Before putting time and resources into #GivingTuesday, there are 5 key decisions to consider. Fill out this worksheet before planning your #GivingTuesday campaign!