Listen to a clip above, and tune in to the entire episode at www.NonprofitNationPodcast.com!
GivingTuesday 2021 is right around the corner. Is your nonprofit prepared to promote your organization’s mission to potential donors and volunteers? When executed effectively a strong GivingTuesday campaign can help your nonprofit ramp up fundraising and donor engagement going into the New Year.
34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019. $2.47 billion was donated on GivingTuesday last year – in ONE DAY! The vast majority of these gifts came from smaller dollar donors, giving under $100 at one time.
My guest this week is Kathleen Murphy, who leads the digital strategy for GivingTuesday. Before joining the team, she led Illinois’ GivingTuesday Community Campaign, #ILGive. Kathleen teaches nonprofits how to raise awareness, change minds, engage hearts, open wallets, and rally people to action. Her past experience includes community organizing and campaigning on Chicago’s south side and leading communications at Forefront, Illinois’ statewide social impact association.
Here are some of the topics we discussed:
- Why GivingTuesday is NOT a 24-hour money grab
- How to leverage the power of the day if you aren’t raising money
- How GivingTuesday and the generosity of donors smashes the myth of donor fatigue
- Examples of campaigns that harnessed the spirit of generosity and giving
Connect with Kat:
https://twitter.com/kat_murphytoms
https://twitter.com/givingtuesday
https://www.linkedin.com/in/kathleenmurphytoms/
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About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
5 Key Decisions Your Nonprofit Needs to Make Before #GivingTuesday [WORKSHEET]
#GivingTuesday is right around the corner, and it's never too early to start planning!
It’s tempting to see the astounding fundraising numbers from last year - over $380,000,000 raised online - and think that this day of giving will automatically work for your nonprofit.Before putting time and resources into #GivingTuesday, there are 5 key decisions to consider. Fill out this worksheet before planning your #GivingTuesday campaign!