In September of 2021, OneCause conducted a survey to better understand how event and online fundraising has evolved this past year, and how nonprofits are preparing for a post-pandemic future.
This report looks at some of the year’s biggest challenges, where nonprofits are finding success, and the outlook for 2022.
Results are based on an online survey of 1,954 nonprofit professionals, representing a wide cross section of organization sizes and industries.
Key findings include:
- Nonprofits are becoming more successful with their pandemic fundraising. Success rates across all types of fundraising are improving. Almost half of those surveyed generated 20% or more of their annual operating budget from their event and online fundraising efforts.
- Fundraising events are back in a big way for most nonprofits. 90% of organizations held at least one fundraising event in 2021, with 79 percent meeting or surpassing their event fundraising goals.
- Online and event fundraising are helping nonprofits expand their donor base. Approximately 27 percent of nonprofits are reaching more first-time donors and 16 percent are seeing growth in re-engaged lapsed donors.
- Nonprofits are increasing technology budgets to support a variety of giving experiences. Thirty-three percent of nonprofits increased their technology budget in 2021, while only 3 percent reported a decrease. Smaller organizations are more likely to continue increasing technology investments in 2022.
You can view the infographic below and download the report here.