Nonprofit Nation with Rachel Muir

Fearless Fundraising and Being Unapologetically You

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Podcast Leave a Comment

Listen to the full episode at or look up Nonprofit Nation on your favorite podcast app! 

What does it really take to start and to lead a nonprofit? How can we overcome the fear that comes with asking people for money? What about the “haters” – the people that will never believe in what you do?

Let’s learn from one of the best. Rachel Muir is one of my absolute favorite people. Her confidence in her voice is always inspiring, as is her journey to where she is today. When she was 26 years old, Rachel Muir founded the nonprofit Girlstart in her living room, with $500 on a credit card. Girlstart is a non-profit dedicated to empowering girls in STEM.

Several years later, Rachel had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. OPRAH!

Right now, Rachel has one of my favorite email newsletters in the sector, with frequent pop culture references, animated GIFs, and lots of passion that translates right through the screen. She loves helping fundraisers raise more money and delight their donors.

Here are some of the topics we discussed:

  • Her story of starting a nonprofit from scratch – and meeting Oprah
  • Rachel’s advice for those who want to lead their own nonprofit
  • How to overcome fear of fundraising
  • Ways that you can find your voice and be the leader you are meant to be

A Rachel Muir quotable: “If you are a fundraiser and you are overworking yourself and not taking a break to do their interesting quirky things you love that fuel you – remember that those things are good for your sanity and they are also part of what makes you fascinating to your donors.”

Connect with Rachel:
Be sure to visit  where she has a*ton* of guides that are free for fundraising rock stars ->

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) – it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofitsas a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second bookHow to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.

Do you need a step-by-step guide to creating digital storytelling campaigns?

You are in luck!

Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!

When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.

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