Listen to the full episode at NonprofitNationPodcast.com or look up Nonprofit Nation on your favorite podcast app!
Does your nonprofit marketing reinforce damaging stereotypes, myths, and misconceptions? How can our marketing exploit the suffering of those we are trying to serve? What can nonprofits do to be more intentional about showcasing a diversity of voices and perspectives in our communications?
Enter Monti Hill, community builder and agent of transformational change in communities (and sometimes graphic designer). Monti will show us how to effectively integrate the community’s voice into marketing so we are not doing unintentional harm by not centering community and racial equity.
As a lifelong community builder, Monti Hill has learned that every community deserves a representative who can articulate, lead, and cultivate conducive change. Creating for the Culture is a motto that has helped her work with businesses, nonprofits, and political candidates throughout Missouri, Illinois, Texas, and Memphis over the last several years—ensuring that the community’s voice is always and at the center of transformational change.
Here are some of the topics we discussed:
- How can traditional nonprofit marketing strategies reinforce stereotypes and do damage in the long-run?
- What is the potential harm created by not centering community and racial equity in our communications?
- What are some principles for community-centered marketing?
- Real-life examples of community-centered marketing designs and storytelling efforts
Connect with Monti:
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About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Do you need a step-by-step guide to creating digital storytelling campaigns?
You are in luck!
Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!
When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.