In 2012, marketing efforts will continue to focus on social media to build organizations and businesses, to raise awareness for causes and products, and of course, to better connect with clients, customers and supporters. This is great! However, from what I’ve been reading, the purpose of most social media marketing campaigns seems to be getting the most Likes on Facebook, the …
4 Reasons Why You Need to Hire Outside Social Media Help
Happy New Year! It’s January, and you should be diving into your marketing plan for 2012. The plan may be very specific, with tasks, assignments and deadlines, or it might be a vague outline scrawled on a scrap of paper. Whatever your method, social media should be an integral part of your marketing strategy this year. This is much easier …
Goal-Setting for 2012
Hopefully the dust of the holidays has settled, your office or house is quieter and calmer than usual and you have a few hours to reflect on 2011 and to create a killer plan for 2012. For me, the week between the holidays and the New Year is all about planning. I organize my office, I file away non-essential information, I create …
6 Quick Tips to Increase Your Productivity
I’ve been having a lot of trouble focusing today – I’ll start reading an article, then I’ll sneak over to my Universal Wish List on Amazon.com and add/subtract a few things, then I’ll read a few shopping-related emails, then I’ll go downstairs and get a cup of coffee, then I’ll check my text messages… I’m chalking it up to the …
10 Ways Small Businesses Can Use Social Media During The Holidays!
We just got our tree yesterday, and while some say that is way too early, I’ve been thinking about Christmas since Halloween ended! (Yes, I’m one of those people.) I have also been Christmas shopping for weeks now! Small businesses need to capitalize on the holiday season – when we all tend to go a little bit overboard and over-budget. Check out …
10 Ways Nonprofits Can Use Social Media During The Holidays
The holiday season is in full swing! Do you have a plan to engage your supporters during this crucial time of year? (HINT: Sending out repeated “Donate now!” pleas through Twitter and Facebook isn’t a plan.) Here are some of my suggestions for content to post, tweet and share this month, guaranteed to get responses from supporters. If you provide content that …
Top 5 tips for writing great Twitter bios
If you’re on Twitter, you’ve seen it – the mysterious people, businesses and organizations that follow you who want you to follow them back, but when you click on their profile, there is… nothing. What is a Twitter bio? Besides the photo/avatar, the bio is the first thing that you look at when you check a Twitter profile. Most of …
Are you still just experimenting with social media?
It’s time to start putting social media to work for you. J Campbell Social Marketing can help. Founded by a professional marketing and PR consultant with 10 years’ experience in both business and nonprofit worlds, J Campbell Social Marketing specializes in developing customized social media strategies for small businesses and nonprofit organizations. Using Facebook, LinkedIn, YouTube, Twitter, Foursquare, Flickr, and others, …