Facebook has certainly been busy these last few weeks! Along with the much-maligned IPO (did you buy it?) and Zuckerberg’s marriage, the indomitable social media company quietly rolled out several important changes to Facebook Pages. If you blinked, you may have missed them. But hey, that’s what I’m here for! Let’s get started. 6 Important Facebook Page Changes You May …
It’s not all about the Likes.
How can we get more Likes, Followers, Fans, Connections, Circles? Lately it seems that is all anyone cares about. Get those numbers up! “If we get 1500 Twitter followers/500 Facebook fans/674 LinkedIn connections, things will be better! THEN we can rest easy!” Numbers People are consumed by the “numbers game” on social media and ignore all else. I understand why …
The big picture implications of embracing social media
There is a famous Roger Ails quote that I love to use in my presentations and in discussions with Social Media Skeptics: “It’s a shame a man has to use gimmicks like this to get elected,” Richard Nixon remarked to Mr. Ailes, about the televised presidential debates. “Television is not a gimmick, and if you think it is, you’ll lose …
How and why to use Facebook as your Page
Though touted as a primarily B2C (Business to Consumer) marketing tool, there are many ways that Facebook can be leveraged for successful community building B2B (Business to Business). I see too many static Facebook Pages – Pages that lay dormant except for the occasional promotion or sales pitch. If you want a form of communication that is one way, try …
Why the heck should I Like you on Facebook?
You have a Facebook page, and you’ve been promoting it in all the right ways. You have a Like button on your website, you have a link in your email signature and you include the little blue Facebook icon in your email newsletters. If you are an advanced social media user, you integrate it with your other social networks. You …
How to use the new Facebook Timeline to spring clean your page
The countdown to March 30 is on – only a handful of days left! March 30 is, of course, the day that Facebook will roll out the Timeline layout for all business and nonprofit pages, whether they are ready or not. When I first heard about this mandate, I immediately got defensive. “What about all the time-stretched and overwhelmed small businesses and …
How to create a kick-ass Facebook Cover photo
Facebook launched the Timeline layout for profiles in December, with the promise that the Timeline format will eventually be mandatory for Profiles across the board. Upon hearing this announcement, some people cried, some people screamed, but many individuals took advantage of the new Facebook “real estate” to get pretty darn creative. Here are three of my favorite individual Profile Cover …
Around the social web in just 60 seconds
Social Jumpstart, a social media marketing firm based in San Francisco, created an awe-inspiring infographic detailing what happens in 60 seconds on the social web. This is a perfect piece of research to show any Social Media Skeptics in your life, or your boss when she says “Isn’t that all a waste of time?” Wrap your brain around these statistics: Every minute …
8 reasons why promoting your business through a Profile instead of a Page is a cardinal Facebook sin
First off, an important clarification. Facebook Business Pages are used for businesses and organizations. Pages have numerous advantages over Profiles for business use. Pages cannot be set to private (because really, what would be the point?), but Administrators can monitor and control posts to the Wall. Facebook Profiles are used by individuals, and a user can change the privacy settings …