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Key Influencers

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Meet the 4 Types of People Who Make Up Your Online Community

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

Julia Claire Campbell Infographics, Marketing, Nonprofits, Social Media, Strategy 8 Comments

Nonprofits tend to lump all of their constituents into just a few boxes – staff, volunteers, donors and clients. Within that box, these groups of constituents often get lumped further into just one category. “Our donors aren’t online!” “Our clients don’t want to receive text messages.” “Our staff is not tech-savvy.” Does that sound familiar? Get rid of all the stereotypes …

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BlackbaudEngagersInfographicKey InfluencersMultichannel ConsumersOnline CommunitiesSmall Actsocial sharingStandard Consumers
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