You wake up in the morning dreading tackling your ever-expanding To Do list. At the end of the week, you feel like you worked so hard and you are so tired – but you didn’t really accomplish anything. Your nonprofit is not hitting it’s quarterly targets, despite you feeling stretched so thin and pulled in 100 different directions. There are …
How Much Time Does Social Media Marketing Really Take?
I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. This usually happens after a heated Board meeting where it is decided that their nonprofit should be “doing social media.” Then, …