Social Media Slacktivism?

Social Media Slacktivism or Something Bigger?

Julia Claire CampbellMarketing, Nonprofits, Online Fundraising, Social Media

Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …