Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …
What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits
I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to Scott Brown to Wally the Green Monster (Red Sox mascot), …