Ice Bucket Challenge

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

Julia Claire Campbell Events, Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media 27 Comments

I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease. From Boston Mayor Marty Walsh to  Scott Brown to Wally the Green Monster (Red Sox mascot), …