If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour.
I wanted to come up with a quick checklist of all the questions and To Dos that I go over with my clients when forming a social media strategy for their organization.
Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist
Julia’s Nonprofit Social Media Checklist
|Is your content relevant to your audience? Does it pass the “will they care” test?|
|Is your post, tweet or photo meant to elicit engagement – likes, shares, comments?|
|Do you have social share buttons on your website, blog posts and thank you pages?|
|Do you have links to your social media accounts on all marketing materials?|
|Do you understand the unique culture of each social network?|
|Are you posting at the ideal time for your audience?|
|Are you posting a good mix of links, photos, videos and text?|
|Do you share others’ content frequently, with attribution?|
|Do you thank your community members when they share, comment, like and retweet?|
|Are you strategically posting to become the go-to resource in your cause area?|
|Are you following the 80/20 rule – 80% of content providing value, 20% about you?|
|Are you constantly looking for ways to connect your stakeholders online?|
|Do you often share resources, articles and blog posts that are helpful?|
|Do you create your own eye-catching graphics using Canva or PicMonkey?|
|Do your supporters know you are active on social networks? Have you told them?|
|Do you engage Online Ambassadors to spread the word about your cause?|
|Are you collecting and sharing success stories and testimonials?|
|Do you consistently demonstrate the impact of your work across social media channels?|
|Are you listening and responding to comments and questions?|
|Do you post to one social network at least once per day?|
Please tweet about this great free resource![Tweet “I just downloaded Julia’s Nonprofit Social Media checklist – it’s free – get yours: http://jcsocialmarketing.com/2014/03/nonprofit-social-media-checklist”]
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Enjoy the chapter, and let me know what you think!