What Russian Troll Farms Can Teach nonprofits About Social media marketing

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Just in the past few weeks, Facebook has released several platform-altering announcements that have sent brands and organizations scrambling to keep up and alter their strategies. Snapchat revealed it’s new widely reviled face lift; Instagram opened its API to allow for …

How Do Nonprofits Receive Donations Made on Facebook?

Julia Claire Campbell Facebook, Nonprofits, Online Fundraising, Social Media Leave a Comment

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How do nonprofits receive donations made on Facebook? There are three ways to receive donations made to your nonprofit on Facebook: 1. Nonprofits that are Registered with Facebook Payments When a charitable organization …

How to Drive Donations for Your Nonprofit Using Facebook Live

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising. I’ve written and spoken quite a bit about Facebook’s free fundraising tools …

Should A Nonprofit Have Multiple Facebook Pages?

Julia Claire Campbell Facebook, Nonprofits, Social Media Leave a Comment

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: Should I create more than one Facebook page for my nonprofit, if we have many different programs and services? First of all, I have to say that the way nonprofits approach Facebook, …

Facebook’s Third Big Change This Year Could Actually Help Small Nonprofits

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 1 Comment

The brilliant minds at Facebook have been busy so far in 2018! With an apparent desire to get back to their roots of connecting the world and building community, Mark Zuckerberg and co have rolled out three major changes so far this year. Each of these announcements has implications for nonprofits, brands, and businesses who post content on Facebook Pages.  …

10 Ways to Use Social Media to Grow Your Nonprofit Email List

Julia Claire Campbell Email, Nonprofits, Social Media 1 Comment

In the Internet Hierarchy of Needs (I just made that up), there are three main tools that you need to communicate with donors and reach new supporters. They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook …

How to use email and social media to create an exceptional first-time donor experience

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

Julia Claire Campbell Email, Fundraising, Marketing, Nonprofits, Social Media Leave a Comment

Nonprofits are doing a terrible job at keeping donors in the fold.  According to the 2016 Fundraising Effectiveness Survey Report,  Every $100 gained in 2015 was offset by $91 in losses through gift attrition. Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. The most recent statistics, released in November 2017, are no less shocking: …