Author: Julia Claire Campbell

My Big Fat Problem With Social Media Measurement

Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients. Without measurement and analysis: How will you know what to improve upon? If you don’t ...

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This was mostly due to lack of time to read all of them, but it was also due to the fact that most email newsletters ...

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4 Ways to Use Social Media to Strengthen Donor Relationships

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! Can you ...

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Nonprofits, are you still doubting the power of social media?

Still doubting the power of social media? Check out this neat interactive infographic from Digital Insights. Some of the more mind-blowing findings: 75% of the engagement on a Facebook post happens in the first 5 hours – so post frequently (more than once per day if you can); 44% of ...

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Which Nonprofit Causes Rule Social Media?

Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? Check out this great infographic by the RAD Campaign and Craig Newmark’s Craigconnects. The findings may surprise you! The infographic also includes quotes and tips from nonprofit online engagement specialists and marketing ...

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10 Ways Nonprofits Can Succeed with Visual Marketing

Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king. Why is ...

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10 Ways to Build Loyalty Among Your Online Community Members

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Building up sheer numbers of Likes and views, without motivating people to take action, is ...

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