5 Things I Bet You Didn’t Know About Facebook

5 Things I Bet You Didn’t Know About Facebook

Julia Claire Campbell Facebook, Social Media Leave a Comment

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors. In order to be successful on Facebook, you know that you need …

How to Raise More Money from Matching Gifts Using Email and Social Media

How to Raise More Money from Matching Gifts Using Email and Social Media

Julia Claire Campbell Fundraising, Online Fundraising Leave a Comment

This week I am pleased to present a guest post from Adam Weinger of Double the Donation.  Imagine using the Pony Express to make matching gift appeals. With all due respect to horses, your messages probably won’t arrive in the timely manner you desire. The internet has facilitated the creation of several fast, efficient ways to fundraise. These include using …

8 Ways Nonprofits Can Implement A Mobile

How to Implement a Mobile Strategy for Your Nonprofit

Julia Claire Campbell Mobile, Nonprofits, Strategy Leave a Comment

In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising …

The 3 Keys to Social Media Success

The 3 Keys to Social Media Success

Julia Claire Campbell Social Media, Strategy 4 Comments

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? I wish it were that simple. There is no silver bullet, no magic key that will unlock thousands of new, passionate followers or online donors. Not to mention that “social media success” looks different for every organization. The …

Telling Your Nonprofit Story With Social Media

Telling Your Nonprofit Story With Social Media

Julia Claire Campbell Nonprofits, Social Media, Storytelling Leave a Comment

These are the slides from a free seminar I provided to a group at the Nonprofit Net in Lexington, MA. Enjoy! Takeaways: * How to use digital and visual storytelling strategies * What stories you should be telling online * How to use photo and video-sharing tools to connect with supporters Twitter Facebook Google+