The Big Difference Between Marketing and Fundraising and Why It’s Important

The Big Difference Between Marketing and Fundraising and Why It’s Important

Julia Claire Campbell Fundraising, Marketing, Nonprofits Leave a Comment

In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator! Not surprisingly (as I am sure this has happened to many of you or may be happening right now) I became burned out and disillusioned …

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising Leave a Comment

Guest post by Wauker Matthews Even though people are increasingly turning to the Internet to search for and to obtain information about causes they care about, keeping online donors engaged long-term is an ongoing struggle for many nonprofits. In this article, we will outline 4 simple tips to help you boost your online donor engagement rates: Make the donation process …

8 Ways Nonprofits Can Implement A Mobile Strategy

8 Ways Nonprofits Can Implement A Mobile Strategy

Julia Claire Campbell Fundraising, Marketing, Mobile, Nonprofits Leave a Comment

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. While that may seem staggering, Pew Internet found that a whopping 50% of charitable donors are already using mobile devices to access nonprofit websites and emails. Another 40% of those surveyed …

Recap of #17NTC – Digital storytelling, donor retention, creating digital content that wows

Recap of #17NTC – Digital storytelling, donor retention, creating digital content that wows

Julia Claire Campbell Events, Nonprofits 1 Comment

On a cold, rainy March day in Boston I set off to meet other nonprofit technology professionals at the 17th annual NTEN Nonprofit Technology Conference in Washington, DC. When people ask me “How was the conference?” I am just going to show a screenshot of my most frequently used emojis over the past few days. #17NTC #sumsitup A post shared …

Twitter for Newbies

Twitter for Newbies – A Step-by-Step Guide to Success

Julia Claire Campbell Marketing, Social Media, Speaking, Twitter Leave a Comment

Are you a newbie to Twitter? Do you often ask the questions: What is the best way to set up my Twitter profile? How can I find people to follow? What’s a hashtag, and how can I use it? What in the world should I tweet? How often should I tweet and retweet? Where do I find topics to tweet …

Why Your Nonprofit Needs to Get Political - NOW

Why Your Nonprofit Needs to Get Political – Now

Julia Claire Campbell Nonprofits 1 Comment

There is little doubt that Trump’s presidency has been unwelcome news for most of the nonprofit sector. With promises to abolish the Johnson Amendment (a horrible, terrible idea), along with angry rhetoric that demeans many of the populations nonprofits serve and protect, the man and his ideals are disastrous – not just for the country, but for the third sector as a …

Make Blogging a Part of your Nonprofit Social Media Strategy

Make Blogging a Part of Your Social Media Strategy

Julia Claire Campbell Blogging, Content Creation, Nonprofits, Social Media Leave a Comment

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals. Despite the popularity of bite-size content on social media channels like Facebook and Instagram, maintaining a blog attached to your website is …