8 Ways Nonprofits Can Implement A Mobile

How to Implement a Mobile Strategy for Your Nonprofit

Julia Claire Campbell Mobile, Nonprofits, Strategy Leave a Comment

In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising …

The 3 Keys to Social Media Success

The 3 Keys to Social Media Success

Julia Claire Campbell Social Media, Strategy 4 Comments

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? I wish it were that simple. There is no silver bullet, no magic key that will unlock thousands of new, passionate followers or online donors. Not to mention that “social media success” looks different for every organization. The …

Telling Your Nonprofit Story With Social Media

Telling Your Nonprofit Story With Social Media

Julia Claire Campbell Nonprofits, Social Media, Storytelling Leave a Comment

These are the slides from a free seminar I provided to a group at the Nonprofit Net in Lexington, MA. Enjoy! Takeaways: * How to use digital and visual storytelling strategies * What stories you should be telling online * How to use photo and video-sharing tools to connect with supporters Twitter Facebook Google+

5 Ways Your Nonprofit Can Raise Money Like charity:water

5 Ways Your Nonprofit Can Raise Money Like charity:water

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Online Fundraising 7 Comments

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story, you may shake your head and say: “Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.” But you are wrong! Take the advice of the …

Organic Reach on Facebook Is Down Infographic

Facebook in 2015 – What Nonprofits Need to Know

Julia Claire Campbell Facebook, Infographics, Nonprofits, Social Media 35 Comments

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call, Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month 864 million daily active users 64% of monthly active users log on every day 1 billion video views each day in September …

How Nonprofits Continue to Get Facebook Marketing All Wrong

How Nonprofits Continue To Get Facebook Marketing All Wrong

Julia Claire Campbell #FAIL, Facebook, Marketing, Nonprofits, Social Media 16 Comments

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook?   I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.  Facebook is also very different than other platforms …

21 ways to give back through holiday shopping

21 Ways to Give Back Through Your Holiday Shopping

Julia Claire Campbell Nonprofits 22 Comments

Love it or hate it, the holiday hysteria is upon us! Thankfully, there are quite a few ways you can give back and pay it forward this holiday season. Here are just 21 ways to give back through your holiday shopping. 1. Participate in #GivingTuesday Then you can feel good about all the shopping you did or have yet to do. …