I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22, and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know”.
If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour.
I wanted to come up with a quick checklist of all the questions and To Dos that I go over with my clients when forming a social media strategy for their organization.
Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist
Julia’s Nonprofit Social Media Checklist
Is your content relevant to your audience? Does it pass the “will they care” test? | |||
Is your post, tweet or photo meant to elicit engagement – likes, shares, comments? | |||
Do you have social share buttons on your website, blog posts and thank you pages? | |||
Do you have links to your social media accounts on all marketing materials? | |||
Do you understand the unique culture of each social network? | |||
Are you posting at the ideal time for your audience? | |||
Are you posting a good mix of links, photos, videos and text? | |||
Do you share others’ content frequently, with attribution? | |||
Do you thank your community members when they share, comment, like and retweet? | |||
Are you strategically posting to become the go-to resource in your cause area? | |||
Are you following the 80/20 rule – 80% of content providing value, 20% about you? | |||
Are you constantly looking for ways to connect your stakeholders online? | |||
Do you often share resources, articles and blog posts that are helpful? | |||
Do you create your own eye-catching graphics using Canva or PicMonkey? | |||
Do your supporters know you are active on social networks? Have you told them? | |||
Do you engage Online Ambassadors to spread the word about your cause? | |||
Are you collecting and sharing success stories and testimonials? | |||
Do you consistently demonstrate the impact of your work across social media channels? | |||
Are you listening and responding to comments and questions? | |||
Do you post to one social network at least once per day? |
Please tweet about this great free resource!
[Tweet “I just downloaded Julia’s Nonprofit Social Media checklist – it’s free – get yours: http://jcsocialmarketing.com/2014/03/nonprofit-social-media-checklist”]photo credit: Daniel Kulinski via photopincc
Comments 63
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Julia’s Nonprofit Social Media Checklist http://t.co/9PZdslsnGm via @JuliaCSocial
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Julia’s Nonprofit Social Media Checklist http://t.co/3XzKe0iRNQ via @JuliaCSocial
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I just downloaded Julia’s Nonprofit Social Media checklist – it’s free – get yours:… http://t.co/Yk2P1U51T4 via @JuliaCSocial
Julia’s Nonprofit Social Media Checklist http://t.co/DKn1e047TY
Julia’s Nonprofit Social Media Checklist http://t.co/6wp4G9M1GX. Great resource! Love the JPEG.Thanks Julia @JuliaCSocial.
RT @ConstantContact: Julia’s Nonprofit Social Media Checklist: http://t.co/Rg2H4ljhOw Great resource from @JuliaCSocial!
RT @ConstantContact: Julia’s Nonprofit Social Media Checklist: http://t.co/Rg2H4ljhOw Great resource from @JuliaCSocial!
J Campbell Social Marketing Julia’s Nonprofit Social Media Checklist #socialmedia #nonprofit http://t.co/4GC7tufSGW
Julia’s Nonprofit Social Media Checklist http://t.co/en4mvwx5UA via @JuliaCSocial
Julia’s Nonprofit Social Media Checklist http://t.co/kY585lvTT2 via @JuliaCSocial
RT @JuliaCSocial: Julia’s Nonprofit Social Media Checklist http://t.co/1DLi90haoq
Julia’s Nonprofit Social Media Checklist http://t.co/RK7nDesjLa via @JuliaCSocial
RT @JuliaCSocial Get a free Social Media Checklist for your #nonprofit! http://t.co/Sff3mh5bSu
Julia’s Nonprofit Social Media Checklist http://t.co/Ld5SGPQdTv via @JuliaCSocial
RT @JuliaCSocial Get a free Social Media Checklist for your #nonprofit! http://t.co/RO3Dhq1uFO
RT @JuliaCSocial Get a free Social Media Checklist for your #nonprofit! http://t.co/624pQLNYWm
See Julia’s Nonprofit Social Media Checklist – http://t.co/urucx6duZT via @JuliaCSocial
RT @CharityClairity: See Julia’s Nonprofit Social Media Checklist – http://t.co/urucx6duZT via @JuliaCSocial
For people who find the last directive: Do you post to one social network at least once per day? challenging, I have a solution for you. It’s called Nextscripts, and it’s a free wordpress plugin.
Peace,
Mazarine, author, The Wild Woman’s Guide to Social Media and The Wild Woman’s Guide to Fundraising
Julia’s Nonprofit Social Media Checklist http://t.co/32T0Vs7tN4 via @JuliaCSocial
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Julia’s Nonprofit Social Media Checklist http://t.co/kHqGaIhAH8 via @JuliaCSocial
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I just downloaded Julia’s Nonprofit Social Media checklist – it’s free – get yours:… http://t.co/l6WEXuGsDA via @JuliaCSocial
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I just downloaded Julia’s Nonprofit Social Media checklist – it’s free – get yours:… http://t.co/xeEsPx1rOy via @JuliaCSocial
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Useful social media checklist for nonprofits: http://t.co/iNtwOhRPyM
This great checklist will help you become a social media star (#charity #donations #socent) http://t.co/MEj9xvWk3b
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