A compelling story starts out with a person – someone that the reader can relate to or empathize with. Little details make the person more relatable, so provide as much information as you can – the more colorful and unique, the better!
The person you describe must be in the middle of some kind of conflict. Maybe they are homeless, maybe they just lost their job, maybe they need access to clean water. The possibilities for conflict are endless – think about your nonprofit mission and the kinds of conflicts you help solve every day.
The villain of the story is an obstacle in the person’s way that they must overcome – no health insurance, no car, no access to education, etc.
Here is where your nonprofit comes in! How are you helping people like your main character defeat such villains? Describe how and why the reader is so crucial to the success of the main character in your story. Make the reader a part of the story.
An important part of telling a great nonprofit story is showing that while this story may have a happy ending, the fight isn’t over and the “villain” is not defeated. The reader must feel like they can help write a happy ending for more people. Get them enthused and interested in changing the trajectory of the story, and you will have a loyal donor!
Check out the full infographic on my Nonprofit Storytelling Pinterest board.
Do you need a step-by-step guide to creating digital storytelling campaigns?
You are in luck!
Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!
When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.