Yesterday I presented at the Liberty Bank Foundation Go Boldly nonprofit conference.
The conference theme was focused on the sustainability and growth of the sector – ways that nonprofits can change and adapt in order to thrive in the future.
My workshop topic was How Nonprofits Can Engage Millennial Donors and Volunteers.
Millennials, NextGen, Gen Y – while they are humans after all, there are some distinct differences in these generations that nonprofits need to understand – and embrace – in order to get younger supporters and volunteers to participate.
In my presentation, I covered:
Prevalent myths and misconceptions that are hurting your ability to reach this generation;
How to recruit and engage Millennials into your organization;
How to use specific social media platforms to reach younger donors and volunteers;
How to incorporate storytelling into your content to attract younger donors;
Real-world examples from nonprofits getting it right.
The slides are below.