Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated?
Several of my clients and colleagues received this email and asked me what it means.
It means that Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites.
An external website means a website outside of Facebook – your online donation form, for example.
This is part of a push to encourage all charities to sign up for and embrace Facebook’s own suite of on-platform donation tools.
If you are already signed up and registered with Facebook’s donation tools, no worries – you will still be able to use the Donate button and raise money via the platform.
However, if you have been using the Donate button to link to your own website’s donation page, this functionality is going away – and you need to be prepared.
If you live in a country where Facebook’s fundraising tools are available and your organization has charitable tax exemption status, you can apply to accept donations directly on Facebook.
Once accepted, you will have the option to add the Donate Through Facebook call-to-action button to your Page.
Learn more about eligibility for Facebook’s on-platform donation tools.
You can find more information call-to-action buttons, including how to select a different call-to-action button for your Page, in the Facebook Help Center.
More Facebook Fundraising resources:
It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers
Live Debate: What Are The Pros and Cons of Facebook Fundraising for Nonprofits?
6 Steps to Get Your Supporters Fundraising on Facebook this #GivingTuesday (and beyond)
5 Ways to Improve Your Nonprofit Fundraising On Facebook