How to Promote Your #GivingTuesday Campaign To Get More Buzz

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday?

This year #GivingTuesday is December 3, and it’s never too early to start planning for a successful campaign!

If you aren’t familiar with this phenomenon, #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.

Last year on #GivingTuesday nonprofits raised over $380 million online.

76% of 18-34-year-olds who are aware of #GivingTuesday participate in some way, either giving of their time, or money, or taking an advocacy action. 

82% of nonprofits take this opportunity to experiment with something new.

The old ways don’t work anymore, and simply sending out one email and telling your donors that you are participating in this international day of giving is not enough.

In my latest flash class with DonorSearch, I go over exactly what is required in promoting a successful #GivingTuesday campaign for your nonprofit.

Slides are below.

Topics covered:

How to use email to reach donors on Giving Tuesday

How to use storytelling to get people to pay attention to your campaign

Ways to strategically use social media advertising to further amplify your message

Battle-tested tools and apps to create great visuals and videos to promote the campaign

How to Build Your Nonprofit Email List Using Your Website & Social Media

Your email list is essentially the communicative lifeblood of your nonprofit.

Okay, that was a little dramatic, but seriously, your nonprofit needs a robust and plentiful email list to continue engaging your community and garnering support.

But how does your nonprofit go about building this active email list, you might ask?

Via your nonprofit’s website and social media profiles of course!

J Campbell Social Marketing has partnered with Elevation to bring you this free guide to building your nonprofit email list, using the tools that you already have!

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