How to Raise Money Using Facebook Stories

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Are you using Facebook Stories for your nonprofit, or on your personal profile?

These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger.

This means that one-third of Facebook’s 1.5 billion daily users are posting or watching Stories EACH DAY – and they just launched this feature two years ago!

Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users.

Enter – the Fundraiser sticker!

Due to the success of the Instagram Donation sticker, which is only available in Instagram Stories, Facebook has just rolled out a comparable way to raise money inside Facebook Stories.

You can now raise money for a specific Fundraiser on Facebook, right within your Story.

What’s different – the Fundraiser sticker does not link to a specific organization, like the Instagram Donation sticker, but the Facebook Fundraiser sticker is linked to a Fundraiser campaign.

So in order to fully take advantage of this new feature, nonprofits need to get their communities to create Fundraisers on their behalf.

You also need to make sure that your nonprofit is eligible and officially registered with Facebook Payments.

I write extensively about how to set up Facebook fundraising tools for your nonprofit on my blog.

How to use the Facebook Fundraiser sticker for Stories, in just a few steps:

1) Log in to the mobile app.

2) Click on Add to Story.

3) Take a photo or video, or upload one from your phone.

4) Then click on the stickers icon which will take to the stickers menu:

5) Click on the Fundraisers sticker.

6) Enter the name of the Fundraiser you want to raise money for.

If you don’t have a specific Fundraiser in mind, you can search by organization or person.

I didn’t enter in any text, I just hit the search button to see what would happen.

What came up were the most recent or active Facebook Fundraisers created by my Facebook friends.

7) Select the desired Fundraiser.

The sticker will then be added to your Story, and you can start raising money!

8) As a final touch, add additional stickers and embellishments, and hit Share to Story.

Viola! Easy peasy!

This is a simple and effective way to get your Facebook community raising money for your nonprofit in just a few steps.

How are you going to use this new feature? 

 

What do successful online fundraising campaigns have in common?

They have specific, achievable goals.

There is a sense of urgency to participate – a matching gift, a deadline.

There is trust built up BEFORE the campaign launches.

There is infrastructure in place to promote the campaign.

Use this free Workbook when planning your next online fundraising campaign!

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