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Despite what you may think of Facebook’s ethical practices, nonprofits around the world rely on the social network to connect with donors and raise money every day.
- Over $5 billion has been raised with Facebook birthday fundraisers.
- Facebook Challenges have raised more than $50 million for nonprofits in the last 12 months alone.
- 84% of Facebook users share to show their support for a cause and highlight issues that are important to them.
There is overwhelming evidence that nonprofits of all sizes can make a serious impact and raise real money on Facebook (and Instagram). So why is there still so little actionable data on how to do it effectively?
In this episode, I ask Facebook fundraising expert Nick Burne about the power and potential of Facebook & Instagram fundraising. Nick is the Founder & CEO of GivePanel – a platform that helps over 200 nonprofits manage their Facebook Fundraising (and helps them acquire the donor data).
Here are some of the topics we discussed:
- The Facebook Fundraising Benchmarks Report
- Which causes are seeing the highest growth in Facebook fundraiser income
- How to use Facebook Group Challenges to raise money and engage your community
- The biggest mistakes nonprofits make when attempting to raise money on Facebook
A Nick Burne quotable: “Fundraising is about people and about human beings. So our philosophy is what we call the H two H – human to human. Fundraising is a human thing… I don’t see supporters as data. I see supporters as people you can have a relationship with.”
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About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Clients include Mastercard, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.