The Science Behind Storytelling & Movement Building with Sheela Mahajan

The Science Behind Storytelling & Movement Building with Sheela Mahajan

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Podcast, Storytelling Leave a Comment

Listen to the full episode here or in your favorite podcast app! 

Today’s podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at

Do any of these situations sound familiar?

You know what a difference your organization can make, but your team struggles to accurately and consistently measure the impact. You know that the work you do is layered and complex – and worry about the additional challenges that have been popping up due to the pandemic. You care deeply about making a real difference, but wonder about the impact you’re making in relation to the effort you’re putting in.

Sheela N. Mahajan, the founder of the Nonprofit Science Institute and Host of the Nonprofit Science Podcast. The Nonprofit Science Institute is on a mission to challenge nonprofits to think differently – namely, like scientists – and they are leading the effort in bringing scientific thinking to the nonprofit field.

Sheela coined the term “nonprofit science” to describe the application of scientific knowledge, theories, and methodologies to the function and strategy of nonprofit organizations. In this episode, she gives us tips on how to leverage the power of science for better storytelling and movement building.

Connect with Sheela

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts

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