Beyond #GivingTuesday‒Building Trust With Newly Acquired Donors with Tim Sarrantonio

Beyond #GivingTuesday‒Building Trust With Newly Acquired Donors with Tim Sarrantonio

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Podcast

The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to right now to get your free ticket. See you there! 

The data shows that a whopping 80% of new donors won’t make a second gift. But, while that sounds scary, moments like GivingTuesday signal that there are a lot of reasons fundraisers can feel happy and hopeful—especially if you spend some time creating experiences that build trust between your organization and the people who support you.

My guest this week is Tim Sarrantonio. Tim is an internationally renowned speaker on generosity, technology, and the trends in the social good sector. After helping various causes raise over $3 million, he then moved into providing support for thousands of nonprofits through his work at Neon One. He has spoken at AFPICON, NTC, TEDx, and holds a Certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy. He lives in Niskayuna with his lovely wife, three lovely daughters, and two perfectly fine cats.

In this episode, Tim and I discuss:

  • Why it may be time to rethink the definition of “donors”
  • The importance of building a welcoming experience for new donors
  • Research-backed insights into how to use technology to accelerate people-centric connection

If you’re looking for practical steps to take to connect with your community (or want some good news about peoples’ generosity), this is the episode for you.

Connect with Tim

About Julia Campbell, the host of Nonprofit Nation

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia’s: