Get more out of your efforts in online fundraising, digital marketing and social media.
In a time when short-term fundraising feels relentless, planned giving offers something rare: stability. Planned giving often seems like a strategy reserved for large institutions or a distant concern for smaller nonprofits. However, Tony Martignetti, the Planned Giving evangelist, and host of Tony Martignetti Nonprofit Radio podcast, argues that it’s a crucial tool for organizations of all sizes seeking long-term financial resilience. With …
Every year, your nonprofit publishes a digital report to recap your mission progress and provide financial context for supporters. But did you know that your annual report can serve multiple marketing purposes? A well-designed annual report can also serve as a crucial audience outreach tool to deepen supporter relationships and lay the groundwork for continued engagement. This is especially true …
As any nonprofit professional knows, implementing a thorough marketing strategy takes work. From segmenting audiences to drafting content to making cross-channel posts, tasks can quickly pile up and take more time than expected. Anything you can do to streamline content creation and lessen your staff’s workload will help you get more time back. That’s where automated campaigns come in. By …
The more traffic you can drive to your online giving page, the more effectively it supports your fundraising efforts. Therefore, it’s your goal to promote your donation page using every resource in your nonprofit’s marketing toolbox to reach the widest possible audience. To help you acquire more donors, we’ll share top strategies that not only raise awareness about your online …
Social media is an increasingly powerful fundraising tool, considering that 55% of people who engage with nonprofits on social media end up taking some sort of action. Your nonprofit may already use social media to spread awareness of its cause or share its work—but did you know that you could also use these platforms to acquire donors and cultivate strong …
If your nonprofit has been running the same fundraisers on repeat, you might notice a lull in results. To acquire new donors, your nonprofit must monitor and adapt to new fundraising trends. By doing so, you can stand out and ensure your fundraisers continually excite your current supporters and bring in ones. For instance, peer-to-peer campaigns have extensive room for …
Donor retention is more than just a fundraising metric—it’s the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. In this episode, we sit down with Wendy Mercurio, Market Researcher at Bloomerang, to discuss the findings from their latest report, Mission Retainable: Research-Backed Strategies to Inspire Donor Loyalty. We explore: Why donors give but don’t always stay The biggest challenges in …
Hi everyone, thanks for joining me for my session at the Community Boost: EVOLVE Marketing Summit! Here are the slides: https://www.slideshare.net/slideshow/the-minimalist-marketer-how-nonprofits-can-do-more-with-less-slides-julia-pdf/276359626 Click here for 📌 The One-Page Minimalist Marketing Plan Subscribe to my list to get even more free resources!
Your nonprofit’s membership program provides a sustainable revenue stream that you can rely on year-round. With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause. But, if you’re …