The Recurring Giving Report

Let’s Be Besties 😊

Julia Claire Campbell Nonprofits

In beautiful Toronto, where we didn’t get to see the eclipse due to overcast weather, but having a blast speaking and networking at the largest conference for fundraisers, AFP ICON. ​I was so excited to join Neon One as an ambassador for the launch of their most recent research report, all about recurring giving. ​ The “Let’s Be Besties” movement aims …

Top Fundraising Strategies to Appeal to a Millennial Audience

Top Fundraising Strategies to Appeal to a Millennial Audience

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. This group has begun to dominate across donor demographics, which your organization has probably seen if you’ve done a fundraising assessment recently. Nonprofits need to take an informed approach to appealing to them and beginning to cultivate a relationship toward …

2024 Nonprofit Marketing Summit: Unthinkable

Join me at the Nonprofit Marketing Summit on March 5-7

Julia Claire Campbell Events, Marketing, Nonprofits

I promise you do NOT want to miss the 2024 Nonprofit Marketing Summit: Unthinkable. Get your free ticket here. ​NMS: Unthinkable features over 70+ sessions led by the industry’s top experts with an impressive lineup of over 100 speakers, including renowned figures like Dan Pallotta, Floyd Jones, Jon and Becky from We Are For Good, and me! With practical tips and case studies, …

Text-to-Give Messaging: 4 Strategies to Boost Conversions

Text-to-Give Messaging: 4 Strategies to Boost Conversions

Julia Claire Campbell Fundraising, Nonprofits, Technology

Imagine that you’re a donor who recently opted into an animal welfare nonprofit’s text-to-give campaign, hoping to give to a great cause. However, you’re met with uninspiring, generic messages that don’t show how your donations will make an impact and feel impersonal. As a result, you opt-out of the campaign and look toward donating to another organization. To avoid this …

How to Work with Online Influencers to Create Social Change with Ashwath Narayanan

How to Work with Online Influencers to Create Social Change with Ashwath Narayanan

Julia Claire Campbell Marketing, Nonprofits, Podcast, Social Media

Are you heading into 2024 with fundraising tools that make your job easier? Today’s sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free “This Is My Fundraising Shirt” t-shirt. Today, we’re diving deep into the intersection of nonprofits …

5 Strategies for Boosting Nonprofit Employee Engagement

5 Strategies for Boosting Nonprofit Employee Engagement

Julia Claire Campbell Nonprofits

Nonprofits have limited resources and, as such, need to focus on sustainability. From fundraisers to mission-related programs, what can you do to make your nonprofit self-sustaining long-term? One overlooked answer is investing in your employees.  Nonprofit employees often put in long hours, wear many hats, and are tasked with doing more with fewer resources than for-profit organizations. Burnout and turnover …

The Real Reason Nonprofits Can’t Keep Great Staff with Jonathan Meagher-Zayas

The Real Reason Nonprofits Can’t Keep Great Staff with Jonathan Meagher-Zayas

Julia Claire Campbell Fundraising, Nonprofits, Podcast

Are you heading into 2024 with fundraising tools that make your job easier? Today’s sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free “This Is My Fundraising Shirt” t-shirt. It seems to be a common struggle in …

How to Think Strategically In A Short-Term World with Karen E. Osborne

How to Think Strategically In A Short-Term World with Karen E. Osborne

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Podcast, Strategy

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter’s all-in-one fundraising platform is completely free to use—forever! Just go …

Marketing a Pledge Fundraiser: 3 Essential Steps to Follow

Marketing a Pledge Fundraiser: 3 Essential Steps to Follow

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising

Guest Post by Brad Dowhaniuk of 99Pledges If you’re already familiar with pledge fundraising, you may know about some of the benefits of using this method. For example, let’s say your nonprofit organized a read-a-thon and asked donors to pledge $3 for every hour their participant spends reading. Not only are participants in control of how much they earn for …