Below you'll find a list of all posts that have been categorized as “Marketing”
Guest Post by Jake Fabbri, Chief Marketing Officer at Togetherwork Imagine this: a new member joins your organization’s membership program. At first, they’re excited, poring over the welcome email series you send over and quickly completing the guided onboarding process. But after six months, their participation in your programs starts to dwindle, and when it’s time to renew, you realize they’ve …
Guest Post by Allison Rose, ASI For associations and nonprofits alike, membership programs are a win-win situation. Your organization receives reliable revenue from membership dues and nurtures a dedicated group of supporters who engage consistently and are more likely to spread the word about your mission. Meanwhile, your members get access to various tangible and intangible benefits, from exclusive discounts …
Just wanted to pop in with a few eye-opening stats: 💗 47% of donors say social media inspires them to give (Classy) 💗 Nonprofits with active social media grow revenue 3x faster online (M+R) 💗 72% of GenZers donated to a nonprofit or peer campaign in the past year (GivingTuesday) Your social media presence isn’t a nice-to-have – it’s essential for growth …
Guest Post by Sarah Sebastian, OneCause Your team has spent months preparing for your nonprofit’s virtual event – investing in reliable fundraising software, planning engaging activities, and perfecting the tech setup. Now it’s time to make all that hard work pay off by marketing it! A strong marketing strategy builds anticipation, inspires participation, and expands your reach to new audiences who …
You don’t need a bunch of stories to have a successful GivingTuesday. Find that one great example. The one that really shows your mission in action, then share it across your priority platforms in detail, with intention. This can help you make a bigger impact on and beyond GivingTuesday. I dive deep into this topic at GivingTuesday.org/Participate –> go check …
What if your most powerful advocates are already inside your community — and just waiting for you to activate them? In this episode of Nonprofit Nation, Julia Campbell talks with Tasha Van Vlack, community builder, engagement strategist, and founder of The Nonprofit Hive, about how nonprofit organizations can create impactful community ambassador programs without burning out their teams or breaking the bank. …
What if your nonprofit’s most passionate supporters aren’t new donors or current volunteers, but the people who were part of your mission years ago? In this episode of Nonprofit Nation, I talk with Gustavo Zylberberg, founder of Vitalcy, an AI-powered engagement platform built to help nonprofits reconnect with the former staff, members, and donors who still care deeply but may have …
There are many reasons to issue donation receipts—according to ThriftCart’s guide to donation tax receipts, these documents ensure legal compliance, offer donor tax benefits, demonstrate transparency, aid with donor retention, and keep your nonprofit in compliance with grant requirements. But that’s not all: donation receipts also offer a unique opportunity to connect with your supporters and inspire them to become …
Simply “raising awareness” isn’t enough anymore for nonprofits. In this episode, communications specialist Kathleen Tonini joins Nonprofit Nation to challenge one of the sector’s most common traps—mistaking noise for strategy. With her G.A.M.E. framework (Goal, Audience, Message, Engage), Kathleen helps values-driven organizations get clear and confident about how they communicate, so they can inspire real action—not just fill inboxes. Together, we dig …