11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Nonprofits use social media platforms every single day to connect with constituents, raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social …

How to Address Negative Online Comments About Your Nonprofit

How to Address Negative Online Comments About Your Nonprofit

Julia Claire Campbell Nonprofits, Social Media, Strategy 1 Comment

Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another.  This topic comes up in the Nonprofit Social Media Storytelling group, and it’s certainly a question that I receive frequently: How do we deal with negative online comments made on social media about our …

5 Habits of Successful Nonprofit Social Media Managers in 2020

5 Habits of Successful Nonprofit Social Media Managers in 2020

Julia Claire Campbell Nonprofits, Social Media, Strategy, Time Management Leave a Comment

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world.  Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms.  That breaks down to around …

GivingTuesday 2019 Wrap Up – How to Follow Up After Your #GivingTuesday Campaign

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

The final numbers are still being calculated, but GivingTuesday 2019 is shaping up to be a huge success!  CEO Asha Curran reported on Twitter: The numbers are in. $511M was donated online on #GivingTuesday yesterday–a 28% increase from 2018. Projected online + offline donations: $1.95B. Kindness & generosity not expressed with funds harder to quantify, just as meaningful. This is …

Fundraisers: Stop Blaming Facebook For Donors Not Wanting to Hear From You

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 1 Comment

It’s year-end giving season, and GivingTuesday is fast approaching.  Nonprofits of all sizes are in a frenzy about the Facebook $7M match (more on that here) and whether or not they should use Facebook charitable giving tools.  Somehow, their biggest problem revolves around the fact that donors want to give and are giving via Facebook and Instagram.  Now LISTEN because …

How to Use Social Media to Maximize Your #GivingTuesday Campaigns

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

Giving Tuesday is just around the corner! Wondering how to use social media to best stand out? Your campaign has 24 hours to make the most of this global movement to promote generosity. Giving Tuesday success depends on a great promotions plan – and that includes social media. In this webinar, I provided insider tips and tactics to bring the …

What Nonprofits Need To Know About Facebook’s #GivingTuesday Announcement

Julia Claire Campbell Facebook, Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media 7 Comments

Cue the bells, throw the confetti, ring the alarms! Facebook announced that for GivingTuesday this year (December 3) it will be matching up to $7 million USD in donations made on the platform that day. If you aren’t familiar with GivingTuesday, it’s a global generosity movement unleashing the power of people and organizations to transform their communities and the world. …

Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

Julia Claire Campbell Fundraising, Instagram, Nonprofits, Online Fundraising, Social Media Leave a Comment

Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work?  Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors?  Instagram now has 1 billion monthly active users, with over 60% of their user base logging in daily. 90% of Instagram users are younger than 35 …

10 Ways to Improve Donor Retention with Social Media [Webinar Replay]

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

No matter what time of year, it’s always the perfect time to show your donors some love! If you wait until year-end to communicate with and thank your donors, it may be too late. The harsh reality is that the recent numbers on donor attrition are abysmal – currently, new donor retention is at 17.6%, the worst it’s been in …