Below you'll find a list of all posts that have been tagged as “5 generations of donors”
It’s not too late – Did you get a chance to check out my newest online course? Details are here: Mapping Out Your 2021 Nonprofit Marketing Calendar -Your step-by-step roadmap to crush your nonprofit marketing goals this year! This post is a guest blog by John Killoran of Snowball Fundraising Donor acquisition is a key component of any fundraising effort. …
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! Can you imagine if Coca-Cola or Nabisco lost 70% of their customers …