Below you'll find a list of all posts that have been tagged as “acknowledgement”
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! Can you imagine if Coca-Cola or Nabisco lost 70% of their customers …
It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. I always say that quality beats quantity any day …